2027 PROGRAM SUMMARY

The Masters of Marketing B2 Awards celebrate the very best of business-to-business marketing — work that demonstrates the power of strategy, creativity and results to drive meaningful growth. As one of the industry's leading B2B marketing honors, the program recognizes excellence across the breadth of B2B marketing, from brand building and demand generation to account-based marketing and digital transformation. Winners represent the highest standard of B2B marketing excellence, as determined by a distinguished jury of industry peers. 

Entry Deadlines
  • Call for Entries: October 20, 2026
  • Early Bird Deadline: December 18, 2026
  • Standard Deadline: February 5, 2027
  • Final Deadline: March 5, 2027
Entry Fees (ANA Member Rate/Nonmember Rate)
  • Application Fees
    • Early Bird Deadline: $595/$750
    • Standard Deadline: $695/$850
    • Final Deadline: $795/$950

  • Additional Entry Fees (The following fees do not change based on your entry date.)
    • Entry Audit: $300 if purchased at the same time as you submit your entry
    • Top Award: $650
    • B2 GEM Award: $350
Work Eligibility

The B2 Awards and all ANA Awards are open to participants inside and outside of the US. 

B2B marketing campaigns from anywhere around the globe that ran in market for a period of time during calendar year 2026 through February 26, 2027, are eligible. 

All entries must be submitted in English, but creative containing all languages are welcome. Please be sure to include English translations for creative materials written or spoken in other languages.

You may enter as many campaigns in as many categories as you wish. Teams often enter the same piece of work into multiple categories. Review the category descriptions closely - you may need to slightly modify your case story for each category you enter to ensure it's a match for what a category is looking for.

Why enter the ANA Masters of Marketing B2 Awards?
  • Receive the recognition you deserve
    Show off your expertise and industry leadership to executives and internal clients with an award uniquely designed to celebrate the work of b2b marketing and campaigns.
  • Raise the profile of your business-to-business marketing
    ANA members are among the most powerful and influential marketers in the world. Enhance your reputation and raise your profile in front of these decision-makers at more than 1,000 client-side marketer member companies. Winning case studies will be shared with our network through ANA resources, and select winners will also be invited to share their insights and expertise at exclusive ANA events and be featured on ANA channels throughout the year.
Who judges the ANA Masters of Marketing B2 Awards?

ANA Masters of Marketing B2 Awards judges are B2B client-side marketers, agency executives, and agency professionals from all areas of the ANA. Over 400 candidates are screened by the ANA B2 Awards team and are assigned to judge entries from the categories in which they have expertise. Main round judges evaluate the submissions on three key factors: strategy, creative execution, and results. 

Interested in judging the ANA Masters of Marketing B2 Awards? Click here to learn more, or email the B2 Awards team at b2awards@ana.net for more information.