The Next Chapter of B2B Excellence Is Coming

We’re preparing for the next chapter of the B2 Awards, with an exciting evolution coming in 2027. Building on the strength of our award programs, we’re raising the bar for how we recognize and celebrate the marketers, teams and ideas that represent excellence across modern marketing.

For the B2B marketing community, that means building on 50 years of celebrating the very best in business marketing while continuing to recognize the exceptional strategy, creativity and execution that turn complex business challenges into meaningful growth and measurable results. The 2027 program will honor the marketers and teams setting the standard across the breadth of B2B marketing and demonstrating the critical role marketing plays in driving business and enterprise value.

The 2027 program will debut soon. We look forward to sharing what’s next.